LocalResponse: Our Ad Network Has 7 Billion Impressions Per Month And Is Almost Profitable

LocalResponse, a network that targets ads based ?on social network data (such as check ins), is sharing some news about its growth. The big number: It says it's serving more than 7 billion impressions per month. To be clear, it isn't actually filling all of that inventory, or even close to 100 percent, as CEO and co-founder Nihal Mehta admits. However, he says that if LocalResponse could fill even half of it, say at a $6 CPM (the rate for each thousand impressions), it would still be a big business.

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