Keep in mind that the vast majority of home buyers find the home they buy through their real estate agent. ?The California Association of Realtors recently quoted in a study it conducted that 80% of homes sold in California were found by the buyer's agent, followed by the Internet at 13%, property signs at 4%, and open houses at 3%. Given that houses having stronger demand tend to sell faster and at a higher price than those with less demand, a home seller should consider the impact of reduced demand for their house that is likely to result from missing 80% of the buyer market. Furthermore, for-sale-by-owner buyers tend to take into account the seller's "commission savings" in their offer price. ?As a result, the seller gains no real commission savings, and worse, unwittingly artificially curtails demand for his house, thereby requiring steeper price reductions in line with the weaker demand to get the house sold.
Source: http://www.zillow.com/advice-thread/Can-I-post-for-sale-by-owner-properties-on-zillow/454683/
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